Certified Meeting Professional (CMP) Practice Exam

The term 'balanced approach' in sustainable events refers to the consideration of economic activity, environmental responsibility, and social progress. This concept embodies the idea that successful sustainable events should not only focus on one aspect, such as environmental sustainability, but rather strive to achieve a harmonious balance among all three pillars of sustainability: economy, environment, and society.

By integrating economic viability, environmental protection, and social equity, event planners can create experiences that are not only profitable but also responsible and beneficial for the community and the planet. This holistic perspective ensures that events are sustainable in the long term and positive in their impact. In contrast, the other options focus too much on isolated elements that may neglect the broader implications of sustainability in event planning.