Certified Meeting Professional (CMP) Practice Exam

What is the first phase of event management called?

1. Planning

2. Implementation

3. Initiation

4. Closure

The correct answer is: Initiation

The first phase of event management is known as the initiation phase. This phase is crucial as it sets the foundation for the entire event planning process. During initiation, the event concept is developed, objectives are defined, and the feasibility of the event is assessed. It involves identifying the purpose of the event and understanding the needs and expectations of stakeholders, which includes sponsors, attendees, and the organization itself. In this phase, planners conduct preliminary research to determine factors such as budget constraints, potential venues, and the target audience, which will influence further planning stages. Effectively, the initiation phase acts as the starting point that guides all subsequent planning and execution efforts, making it an essential step in successful event management. Other phases like planning, implementation, and closure come later in the event management cycle. Planning follows once the initiation is successfully completed, as this is when specific details and logistics are fleshed out.