Certified Meeting Professional (CMP) Practice Exam

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Prepare for the Certified Meeting Professional (CMP) Exam. Study with flashcards and multiple-choice questions, each with hints and explanations. Get exam-ready now!

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Which is a primary objective of effective communication in sustainability efforts?

To inform attendees
To increase participation fees
To reduce marketing costs
To enhance competition among vendors

The correct answer is: To inform attendees

Effective communication in sustainability efforts aims primarily to inform attendees. This is essential because individuals and organizations need to understand the goals, practices, and benefits of sustainability initiatives. By informing attendees, event planners can foster awareness and encourage engagement with sustainable practices. This helps to build a community that is knowledgeable about sustainability issues and motivates them to take action, whether that be through changing their behaviors or supporting eco-friendly initiatives. In contrast, increasing participation fees, reducing marketing costs, and enhancing competition among vendors do not fundamentally address the core purpose of communication in sustainability. These aspects may have operational or financial implications, but they do not contribute directly to the primary goal of educating and empowering attendees about sustainability.